Lark Store Case Story
Pragmatic Helped Lark Ecommerce Store Succeed by Driving 3x Increases in Revenues & Ultimately Acquistion
About the Client
A decade ago, Paul Matthews and Allison Jones moved from the UK to Australia (Daylesford, Victoria). Given the low employment opportunities in Daylesford, they had to do something different if they wanted to earn a sustainable living. Hence, they decided to launch an online store that would s ell small household items such as kitchen utensils, tableware, and decorative objects.


The Challenge
Paul and Allison’s first attempt to launch their ecommerce business involved Australian based freelance developers who created their ecommerce website using Magento platform. However, this experience was not good. They needed a trustworthy ecommerce company that could provide a comprehensive solution to their problems.
Some vital requirements from the client were:
- Improving the existing ecommerce platform to drive engagement and orders.
- Fresh mobile interface that is fully compatible with smartphones and ready for mobile-first world.
- Setup inventory management process to manage orders and avoid increase in late dispatch rate.
- Integrate logistics solution with the website to manage order deliveries and bring down shipping cost.
- Implement a successful brick and mortar store operations using Point of Sale software.
What we did
- Magento Platform Integration with Odoo ERP
- Seamless integration with Australia Post for logistics
- Unified inventory management between online and store sales
- Email Marketing Automation
- Improved Conversions on Webstore
THE SOLUTION
The client engaged with Pragmatic to address their challenges and build the most functional solution for their ecommerce website.

Inventory management with Odoo ERP integration
The first step was connecting the Magento platform to Odoo ERP to effectively manage the inventory and run smooth backend operations. Our goal was to ensure the current order fulfilment process managed efficiently. Also to ensure gradual increase in orders is not leading into late deliveries.
Improve ecommerce website to drive higher conversions
For Lark, the biggest challenge is keeping their ecommerce site running properly and offering a good user experience for their customers. Our team completed a comprehensive review of their design and functionality to find out potential issues and opportunity areas to improve the website experience and drive more conversions in a mobile first world. We made substantial UI/UX changes to the different sections of the website pages – Homepage, Category, Product, Shopping Cart and Checkout. This resulted in better engagement, more sales and more revenue.
Ecommerce website + freight management tool integration
Our team created a custom integration that connects with eParcel to automate sending of multiple packages every day to ensure smooth order deliveries. eParcel is an online freight management tool that helps track deliveries and sends out delivery notifications – making the shipping process more efficient and transparent. Lark’s ecommerce website has undergone a massive overhaul, helping them become more robust – both from a front-end perspective and from a backend. This has allowed them to grow quickly and focus on their core business, without getting dist
Point of Sale software integration for Lark’s brick and mortar store
After the acquisition, Lark’s team decided to open two brick and mortar store in Ballarat, Australia. Here, customers could touch and feel the product before they buy it. Our team helped them set up a retail Point of Sale solution to drive additional sales from these stores.THE FIRST HANDSHAKE
Paul and Allison’s first tryst with Australian technology developers and freelancers wasn’t very fruitful. This is why they brought on-board the diverse skill set and industry experience of Pragmatic, which connected their existing Magento platform to Odoo ERP. Some of the key deliveries made by Pragmatic include –
- Improving the existing e-commerce platform
- Enabling a successful brick and mortar store operations using Point of Sale
- Developing a responsive mobile interface for the e-commerce site
Result and Outcomes
After overhauling the way Lark was run, their ecommerce business has been profitable month over
month in just a couple of years.
35%
Improvement in Website Conversion Rate
10x
Increase in Order Dispatch
3x
Increase in Multi-channel Sales
300%
Increase in revenues
Let’s Get In Touch!
Looking for a Team to Assist with Odoo Development and Implementation? Wondering if Merchant Systems could help take your business to the next level by automating your business process? Need a development team to serve your technology needs and enable digital transformation? We are here to help! Just drop in your contact details and we’ll get back within 24 business hours.
Merchant Systems
Australia
Phone: +61 (2) 8003 7653
Email: sales@merchantsystems.com.au
Address: 7 Clare St, Bayswater, VIC 3153, Australia
Copyright Merchant Systems 2021. All rights reserved.